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ServiceTitan Review 2025
ServiceTitan is the most powerful HVAC software on the market. But "most powerful" doesn't mean "best for everyone." Here's the full picture for 2025.
🏢 Quick Verdict
ServiceTitan is the right choice for HVAC businesses with 10+ trucks, a dedicated dispatcher, and $2M+ in annual revenue. The reporting depth, call center integration, and inventory management are unmatched. But plan for a 2–4 month implementation, a learning curve that will slow your team down for 30+ days, and a contract you'll be locked into. For smaller shops, the cost and complexity significantly outweigh the benefits.
Is ServiceTitan Right for You?
✅ Choose ServiceTitan If You:
- ✓Run 10+ trucks with a dedicated dispatcher
- ✓Have a call center or booking team
- ✓Need multi-location reporting across offices
- ✓Want the deepest revenue analytics in the industry
- ✓Can dedicate 3 months to a proper implementation
- ✓Are targeting $5M+ in annual revenue
❌ Avoid ServiceTitan If You:
- ✗Run fewer than 8–10 trucks
- ✗Want to be up and running in less than 2 weeks
- ✗Don't have a dedicated office manager or dispatcher
- ✗Are watching cash flow carefully (>$400/month)
- ✗Want month-to-month flexibility
- ✗Need QuickBooks Desktop — they don't support it
Pros and Cons
✅ What We Love
- +The deepest reporting suite in HVAC software — revenue per tech, close rate by call source, everything
- +Full call center integration with call recording and lead scoring
- +Robust inventory management across warehouses and truck stock
- +Multi-location support with company-wide and location-level views
- +Extensive integration marketplace (200+ integrations)
- +ServiceTitan Pricebook — the most comprehensive flat-rate pricing database available
⚠️ Watch Out For
- −Pricing is opaque — expect $400–$1,500+/month depending on features and truck count
- −Implementation typically takes 2–4 months and requires dedicated IT time
- −Steep learning curve — plan for 30–60 days before your team is fluent
- −Overkill for shops with fewer than 8–10 trucks; you'll pay for features you won't use
- −Locked-in contracts — typically 1–3 years with early termination fees
ServiceTitan Pricing 2025
⚠️ Important: ServiceTitan does not publish pricing. All figures below are estimates based on conversations with 15 HVAC business owners and broker reports. Actual pricing varies by features selected, truck count, and negotiation. Expect annual contracts with implementation fees of $1,000–$5,000+.
Starter
- ✓ Core scheduling & dispatching
- ✓ Basic invoicing
- ✓ Mobile app
- ✓ Standard reporting
Essentials
- ✓ Everything in Starter
- ✓ Marketing module
- ✓ Advanced reporting
- ✓ QuickBooks integration
- ✓ Customer portal
The Works
- ✓ Everything in Essentials
- ✓ Inventory management
- ✓ Call booking integration
- ✓ Custom reporting
- ✓ Full API access
- ✓ Dedicated CSM
What Makes ServiceTitan Stand Out
Reporting That Actually Tells You Where Your Money Goes
ServiceTitan's reporting suite is genuinely in a different league from competitors. You can drill into revenue per technician, close rate by call source, average ticket value by service type, marketing ROI by campaign, and dozens more metrics. If you make data-driven decisions, no other HVAC software comes close.
ServiceTitan Pricebook
The pricebook contains 50,000+ parts and labor codes, pre-loaded with prices from major HVAC distributors. Techs can build estimates in minutes using standardized flat-rate pricing. The pricebook is a competitive advantage that reduces estimate inconsistency across your team.
Call Center Integration
ServiceTitan integrates directly with your phone system to record calls, automatically pull up customer history when a number is recognized, and score leads from different marketing channels. For businesses spending $5,000+/month on advertising, this attribution data is extraordinarily valuable.
See If ServiceTitan Fits Your Business
Request a demo to get actual pricing for your truck count and required features.
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